At EvolveEdge, we prioritize understanding our clients’ needs and acknowledging the challenges small business owners face daily. Managing web and social media platforms is often seen as a daunting and time-consuming task that detracts from core business operations. Here are five strategies to help streamline these essential tasks, allowing you to focus more on what truly matters—growing your business.
1. Automate Regular Updates
Automating updates can significantly reduce the time spent on routine website maintenance, freeing up resources for other critical activities.
- AI Tools for Website Maintenance:
- SiteSpect: Offers A/B testing and multivariate testing automation, allowing you to optimize your website’s performance without constant manual oversight.
- BrightEdge: Uses AI to provide real-time tracking and recommendations for SEO improvements.
- Moz Pro: Automates SEO tasks like tracking rankings, monitoring site crawls, and suggesting optimizations.
- WordPress Plugins:
- WP Maintenance Mode: Automates the process of putting your site into maintenance mode while you update or make changes.
- UpdraftPlus: Automates backups, ensuring that you have recent copies of your site stored safely.
- Wordfence Security: Provides automated security scans and threat defense to keep your website safe without manual monitoring.
2. Consolidate Management Tools
Use platforms that integrate multiple functionalities into a single interface to manage your website and social media. Tools like HubSpot or CoSchedule allow you to handle content creation, posting schedules, analytics, and customer interactions across all digital platforms from one dashboard. This reduces the complexity and time spent switching between different tools.
3. Create a Content Calendar
Organizing a content calendar is essential for maintaining a consistent posting schedule. Here’s how to create one:
- Define key themes and content types for your business.
- Decide on the frequency of posts for different channels.
- Use a digital tool like Google Sheets or Asana to plot out posts, responsible parties, and deadlines.
- Regularly review and adjust your calendar based on performance analytics and upcoming promotions or events.
4. Leverage User-Generated Content
User-generated content (UGC) is a powerful tool to engage with your audience while reducing the burden of content creation.
- Encourage your customers to share their experiences and use their content on your platforms.
- Feature customer reviews, testimonials, photos, and videos.
- If managing UGC becomes too demanding, consider outsourcing this task.
5 Outsource Management Tasks
For tasks that are still overwhelming, outsourcing is a viable option. Hiring a freelance virtual assistant can provide the support you need. Reliable platforms to find assistance include:
- LinkedIn: A professional networking site that also offers a marketplace for freelance professionals to connect with potential employers and showcase their skills.
- Upwork: A global freelancing platform where businesses and independent professionals connect and collaborate remotely.
- Freelancer.com: A large freelance marketplace where employers post jobs and freelancers bid to work on a wide variety of projects.
- Fiverr: A platform that offers freelance services for digital projects, where freelancers sell their services by creating ‘Gigs’ starting at five dollars.
- PeoplePerHour: A UK-based freelance job board providing a platform for freelancers to market their skills to businesses around the world with an hourly or project-based payment structure.
Vetting freelancers should include reviewing their portfolios, reading client testimonials, conducting interviews, and possibly starting with a small trial project to ensure their skills align with your needs.
Looking to the Future
EvolveEdge is excited to announce that we are expanding our services to include dedicated website and social media maintenance workers for businesses. By entrusting us with these tasks, you can enjoy seamless digital operations managed by experts, allowing you to dedicate more time to strategic growth initiatives. Our services ensure your digital presence is professional, up-to-date, and engaging, ultimately enhancing your brand’s visibility and interaction with customers.
Streamlining your web maintenance tasks through these strategies not only optimizes efficiency but also strengthens your connection with your audience. Let EvolveEdge handle the complexities of digital management, so you can focus on what you do best running your business.